I made a pledge to post every day for 30 days, so I'm posting even though I don't have a lot to post about. This is the 3rd day of my "Is Content Really King" post trial. If content is king then I should be able to post some decent and unique content, and then Google and later on, the people should find it. I did Google one better by placing the blog on their blogging site, Blogger. This gives them a decided advantage and one I thought I could afford, because I think they are full of s--t! They won't find the content and I won't see a lot of traffic no matter how brilliant these posts are until I start doing some of my seo / digital marketing magic. At least this is my contention.
I gave Google another head start by posting two tweets on Twitter about my test. So, I gave them two bennies in the contest and I've even decided to give them a 3rd! I'm going to list the blog on up to 20 blog directories in the next couple of days! And I still say that won't be enough! I dare you Google to prove me wrong because content isn't king, it never was! SEO and web marketing are and always were King!
Now onto my other topics. I've got a project where a company has asked me to quote my services based on improving their online performance. Now I have no problem doing it for this year as their site is pathetic and their marketing of it truly abysmal. I could improve it by 500% without trying to hard as a matter of fact. The problem is not this year (I have the schedule worked out and believe that I will make a substantial amount of money off of it), but next year. How will I base my performance and pay for the following year. I've already told them that we will negotiate both years at the same time and that I will only work the 2nd year if they hire me under the proposal I'm presenting to them right now. We're agreeing on the work structure for the 2nd year without any guarantees that they'll hire me then.
They asked me if I wasn't worried that they would just walk away and I told them no, because I'm not going to show them how I did it. They believe that I can take it away as well as give it, and that is partially true, partially. So I'm working on a 2 year deal with only one guaranteed and then a re-sign at the end of the first year for the 2nd.
I currently work for a very large company with a sizable IT department and what I want to know is why on earth do these IT guys think they know WEB marketing and SEO? They are utterly clueless and yet they'll sit there and argue with me over what I want them to do. Is it any wonder proxy serving SEO is gaining in popularity? That will be the discussion topic for tomorrow - The Hypocrisy of Google Allowing Proxy Serving SEO
Anyway the IT guys are constantly battling over things which they are ignorant about such as - the structure of the urls, the number of parameters, the descriptors, the linking structure, the sitemap structure, and the file structure. The battle are endless in spite of me sharing with them a boat load of information justifying my positions! And yet these j-ck-ss-s continue to battle with me. They just don't want to do it. Any IT idiots (I'm not saying all ITs are idiots, just the ones that want to battle with seasoned web marketers about things they know nothing about) out there that want to jump in on this one? I had heard about this before when I was on the outside, but I just didn't believe that it could be this bad. Well, I know now that I was mistaken. As a matter of fact, I think there is a book deal in there somewhere. A titled piece like "How to Get Your IT Department to Do What Is Right"
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