No surprises so far - no traffic but its only my second post. The only placed I've mentioned this test is on Twitter, which has seemingly become an seo posting ground. Everyone that is very active in Digital Marketing seems to be at the very least reading on Twitter (if you haven't been, you should check it out), while most are posting quite often.
I find the Twitter phenomenon quite interesting and think it is foretelling the future with mobile web and such type applications - you will be posting in bullets and need to convey a message in a limited number of characters. I believe those that can master Twitter will have the upper hand in mastering the mobile web. Am I wrong? Time will only tell, but I feel I'm dead on.
Let's look at texting with kids who have mastered a 2nd language - popular phrases are acronymed to allow for faster input and ease, popular words are as well. It has created a text shorthand and it will pass onto the Mobile web I believe. You'll need all of this to convey a message on the shorter and tighter screens that will place a higher value on brevity. You'll need to be able to utilize every possible angle to get your message across as quickly and tightly as possible. This is where Twitter practice comes in - Twitter forces you to be concise, short and to the point because of its 140 character limit. It is teaching shorthand promo messages - the very thing that will be needed for mobile web.
I'd like to see something different due to the inaccuracies and misleading titles it will cause, but that's life in the fast lane, on Twitter, and on the mobile web. Think about all of the ramifications of this - one word and acronym keywords for mobile web which will in turn cause a much more costly and competitive landscape (Google must be salivating over this! They will definitely do everything they can to be a major player on mobile web.).
With mobile I believe that images will take a back seat and I think we just may see voice overs and sound overs take a driving role because they do not take up screen space. Video will have issues but I think it will live due to the general public's demand for it. I think we'll have to see a different form of ads on videos since the screen size is such an issue.
Mobile web will really open the potential of behavioral marketing which I'm really starting to experiment with - think of how much data we'll be able to use - type of phone (which I feel will be very revealing), mobile browser, search vehicle, mobile service, and home area. Not to mention if the phone companies are able to convey some personal data about the client such as age, sex, occupation, etc. This potential will open the possibilities of behavioral targeting! I'm excited and scared by the possibilities but am going to play in the arena because it is coming whether you like it or not and I won't to be on the front edge of it!
There is todays seo post with some topical stuff about Twitter, mobiel web, and my content is king SEO trial test. Today I entered ina text link to Twitter. While this is some seo, it is done more to aid the reader and it is important. I'm not doing it for seo purposes and therefore, I do nto feel it jeopardizes the validity of the trial. Stay tuned for more.
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